Linktree vs Stan Store is really a choice between two different jobs for your bio link. Linktree is a link hub: a familiar page that sends fans to all of your destinations, from socials to your shop. Stan Store is a creator storefront built to sell courses, coaching, and digital products directly, with checkout at the center. This comparison covers pricing, platform fees, and which creators each tool fits, so you can decide whether your page should route fans onward or close a sale.
Verdict
Should your bio link route fans to many destinations, or drive them to one purchase?
Do you want a free plan to start, or is a paid selling tool worth it now?
How central is selling digital products to what your page is for?
Do platform fees or a flat monthly cost fit your sales volume better?
One tool is a general link page, the other a dedicated storefront, so they price and behave differently. Pricing and fees verified as of July 2026; confirm current terms on each site before you commit.
| Category | Linktree | Stan Store |
|---|---|---|
| What it is | A link hub that sends fans to socials, content, shop, and more. | A storefront and checkout funnel built to sell directly from your bio. |
| Free plan | Yes: unlimited links and basic themes, with a Made with Linktree footer. | No free plan; a 14-day trial, then a paid subscription to continue. |
| Pricing | Starter runs roughly $6 to $8 a month depending on billing and region. | $29 a month after the trial, with a Pro tier around $99 a month. |
| Selling and fees | 12% on free-plan sales, 9% on Starter and Pro, 0% on Premium (July 2026). | 0% platform fees on your sales across the plans (as of July 2026). |
| Best for | Creators who want a broad directory with light commerce. | Creators whose bio link exists mainly to sell a product. |
| Fan action | Explore, follow, and tap through to many links. | Land on an offer and buy, book, or download. |
The core difference is intent. Linktree is designed to send fans onward to many destinations, so it shines when your page needs to hold socials, content, a newsletter, and a shop link side by side. Stan Store is designed to convert, so it shines when the first thing a visitor should do is buy, book, or download. If your bio link is a map, Linktree fits; if it is a checkout, Stan Store fits.
Linktree has a genuinely usable free plan and varies paid pricing by region and billing cycle, but it takes a cut of sales made through the page: 12% on the free plan, 9% on Starter and Pro, and 0% only on Premium, as of July 2026. Stan Store has no free plan, just a 14-day trial then $29 a month, with Creator Pro at $99, but it charges 0% platform fees on your sales. For steady sellers, Stan Store fixed cost can beat a per-sale cut; for light sellers, Linktree free plan is easier to justify.
Stan Store is purpose-built for digital products, courses, coaching, and bookings, with a clean checkout and funnel tools aimed at conversion. Linktree can sell through commerce blocks and integrations, but selling sits alongside its link management rather than at the center. If a smooth path from tap to purchase is the priority, Stan Store is the stronger tool; if selling is occasional, Linktree keeps it simple.
Linktree suits creators, artists, and brands who want one recognizable page that routes fans across everything they do. Stan Store suits coaches, course creators, and sellers whose bio link is a revenue funnel first. Many creators start on Linktree and add Stan Store later when a specific product becomes the main thing they want fans to do.
Best for
The right choice depends on what your bio page is responsible for. These are the cleanest fit lines.
The third option
Full disclosure: Bytesize is our product, so read this section with that in mind. The comparison above is written to be fair to both tools.
Linktree routes fans onward and Stan Store closes a sale, but neither puts your actual content on the page. If what fans come for is your videos, music, and posts, Bytesize is a third option. It is a content-first link-in-bio page that embeds your work directly and auto-syncs your latest YouTube uploads, so the page stays current without manual updates.
Bytesize does not host a checkout, so there are no platform sale fees; it links fans out to wherever you already sell, whether that is Stan Store, a Shopify shop, or anywhere else. It is free to start, with Creator Pro at a flat $9 a month, which fits creators who want a fresh page first and treat selling as one action among many.
Product and pricing facts were checked against official sources on . Plans and features can change.
If your page is more content than checkout, try Bytesize free and link out to your store wherever it already lives.
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