How to Add a Link to Your TikTok Bio

TikTok link in bio is a huge opportunity for brands and creators to drive traffic to social content, shops, music, newsletters, and other destinations. Availability can depend on account type, region, and TikTok's current rules; TikTok's business docs say website links are available for registered Business Accounts and for some Business Accounts that meet follower requirements.

We’re sharing how to add a link to your TikTok bio, as well as how you can optimize your link in bio for as many clicks and conversions as possible. If you want one page for TikTok, YouTube, Instagram, music, merch, and creator links, start with our link in bio for TikTok creators guide or compare free link-in-bio tools. Before covering that, let's go over the benefits of including your bio link.

Why You Should Add a Link to Your TikTok Bio

Boost traffic to wherever you want to send your followers: This one's a no brainer. If you need to direct someone, it's going to take them extra effort to type in a link or look up the page. With your link in bio, they can just click within TikTok.

Engage your followers: Your followers on TikTok are already interested in you and your content. You can share your other social media profiles to increase your following across all your socials. Sure someone can look up your social profiles later. But with the link in bio, everything's there and easily digestible.

Increase sales: Whether you're selling content, merch, or subscription services, everything's easier when you can direct someone to your bio straight from your videos.

How to Add a Link to Your TikTok Bio

Just like on Instagram, TikTok may allow eligible accounts to add a bolded clickable website link directly to their profile.

The exact account requirements can change, so check TikTok's current profile and Business Account settings before assuming the website field is available.

Here’s how to do it:

Step 1) Check whether your account has access to the Website field. If not, review TikTok's latest Business Account and follower requirements.

Step 2) Tap “Edit profile”

Step 3) Enter a link into the website field.

And that’s it! You now have a clickable link in your TikTok bio.

Make the Link Work Harder

Once the link is live, send it somewhere useful. A plain product URL is fine for one campaign, but most creators need a page that can hold their latest video, shop, playlist, newsletter, and social profiles at the same time. A dedicated creator profile page keeps that destination stable while the links and content inside it change.

With Bytesize, you can build a free bio link page, add your important destinations, and connect supported platforms so fans see more than a list of buttons. When you are ready, claim your Bytesize page and use the same URL across TikTok and the rest of your profiles.